UPDATED JUN 17, 2024
The terms simple and basic are not interchangeable. In this article I’ll explain the difference and give you four reasons to keep it simple.
How not to set the tone of voice on your website
UPDATED JUN 16, 2024
Getting your brand’s tone of voice right is vital — especially on your website. Here are 10 bad examples you won’t want to copy.
Why case studies are like magic for your business
UPDATED APR 20, 2024
Discover how case studies add value to your business by showing your prospects what you’ve done for others and the difference it’s made.
How a copywriter can support you if you want to do the writing yourself
UPDATED APR 14, 2024
If you’re planning to write your own copy, but you’d still like some professional support, there are lots of ways a copywriter can help you.
How to choose a business name
UPDATED APRIL 13, 2024
Are you launching a new business, brand, product range or service? If you need guidance on how to choose a suitable name, it’s all here.
How to write more customer-focused copy
UPDATED APR 2, 2024
10 Tips for writing effective copy that converts and sells by focusing on your ideal customers and giving them exactly what they need.
How to write clearly
UPDATED FEB 28, 2024
Here are 10 tried and tested ways to bring more clarity to your writing, to help get your messages across and to keep your audience engaged.
How to break up long content
UPDATED JAN 16, 2024
With blog content getting ever longer and more in-depth, it’s more important to make it easily consumable for your readers. Here’s how.
10 Ways to avoid tone-deaf messaging
UPDATED DEC 10, 2024
Tone deaf messaging can make you look uninformed, unaware and oblivious. Here are 10 tips to help you avoid it and be a brand your audience loves.