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White-rabbit-in-blue- jacket-walking-into-the-rabbit-hole

How to use internal linking to send your readers down the rabbit hole

MAY 26, 2024
Internal links can create a content rabbit hole your readers can get lost in. Here are 10 ways to use them on your website.

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14 Good reasons to use internal links on your website and blog

MAY 19, 2024
Internal linking helps to strengthen your website’s structure and is good for your SEO, your users and your business. Here I’ll show you why.

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iMac-computer-on-a-desk-with-yellow-question-mark-on-white-screen.

SEO copywriting or website design — which should come first?

UPDATED JUL 17, 2024
So you’re thinking of getting a new website? But where do you start and who do you contact first: the website copywriter or the web designer?

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How to use the SEO heading hierarchy correctly on your website and blog

UPDATED JUL 17, 2024
Website headings have a hierarchy, but many blogs and websites get it wrong. In this article, I’ll explain what it is how to use it and why.

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Low-hanging-apples

Why your website copy should be preaching to the almost converted

UPDATED JUL 16, 2024
Your website copy is for targeting the prospects who are almost ready to buy. Your blog content should be doing everything else. Here’s why.

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Robot-writing-on-a-laptop-keyboard-with-a-pencil

AI copywriting risks: 19 Reasons NOT to rely on AI writers

UPDATED JULY 16, 2024
Trust me, AI writers are not the way to go if you want well-researched, on-brand business copy that connects with your prospects. Here’s why.

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Is your website copy a mismatched patchwork of any old words?

UPDATED JUL 16, 2024
Is your website copy a patchwork of mismatched words you’ve pulled together from different sources? If so, you need to read this — and fix it!

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Large-SALE-pop-up-on-a-website

How to improve the pop-ups on your website

UPDATED JUL 15, 2024
How can you create better pop-ups that will boost your conversions without annoying your website visitors? In this article I’ll reveal all!

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Two-pink-deckchairs-on-lawn

20 Secrets of a hard-working website

UPDATED JUL 9, 2024
Is your website working hard for your business or snoozing on the job? Here are some pro tips to make sure it’s pulling its weight.

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