UPDATED DEC 10, 2024
Some are devious, some are dirty, ALL are damaging — to your audience and your business. If you’re guilty of these sins, you need to change your ways!
What causes a low engagement rate in GA4?
UPDATED NOV 12, 2023
If your website has a low engagement rate, it means your visitors aren’t sticking around or converting into customers. Here’s why.
Writing for the web? Here’s how to format your copy and content so it gets read
UPDATED JUL 1, 2025
If you’re writing for the web, there are some simple rules you can follow to make sure more of your writing gets read. And here they are!
How to create the perfect landing page
UPDATED MAY 12, 2025
Thinking of creating a landing page for your website? Here are my top tips to help you attract and convert your ideal customers.
Why I’m glad to be a grumpy Gen Xer
UPDATED JUN 24, 2025
As a Gen Xer, I understand just how bad a bad user experience can be. Now I’m using that experience to help you improve your websites.
Down with pop-ups!
UPDATED FEB 28, 2025
Are pop-ups on your website adversely impacting your user experience — and driving leads away instead of converting them to customers?