UPDATED MAR 9, 2026
Through misuse, overuse and exaggeration, these words have fallen out of fashion. They’ve become stale, boring and downright annoying.
Why saving time and money aren’t the best reasons to invest in a freelance copywriter
FEB 18, 2024
A copywriter will save you time and money, but they can be an asset to your business in lots of other ways, too. Here are some of them.
Good Fast Cheap: If your copywriting is Fast or Cheap will it really be Good?
UPDATED OCT 5, 2026
I have a few problems with the Good Fast Cheap theory — especially when it comes to high-value copywriting. In this article I’ll explain why.
Pain points: Why you should leave them to a professional copywriter
UPDATED AUG 11, 2026
So many marketers are talking about pain points being the best motivator to make a sale. But should you be listening to their advice?
AI copywriting risks: good reasons not to rely solely on AI writers
UPDATED OCT 22, 2025
Trust me, AI writers are not the way to go if you want well-researched, on-brand business copy that connects with your prospects. Here’s why.
SEO copywriting: what SEOs should know
UPDATED AUG 11, 2026
As an SEO copywriter, I’ve had plenty of experience with SEO agencies — but we haven’t always seen eye to eye. Here’s what I wish they knew.
Content hubs: What are they and why should you be using them?
UPDATED APR 10, 2026
A content hub is an effective way to showcase your topic expertise and build your topic authority. Here are 10 good reasons to create one.
The Seven Deadly Sins of digital marketing
UPDATED DEC 10, 2024
Some are devious, some are dirty, ALL are damaging — to your audience and your business. If you’re guilty of these sins, you need to change your ways!
What I learned from nine years at the top of Google
UPDATED JAN 4, 2024
In this article, I’ll reveal what it’s really like to hold the Google top spot and why it might not be the holy grail you think it is for your business.