“Simplicity is the ultimate form of sophistication.” ~ Albert Einstein
This Einstein quote is one that resonates with me and has a strong influence on the way I write and present information.
There is a common misconception that the terms simple and basic are interchangeable, but this is categorically untrue — especially when it comes to your use of language and words.
Basic language is primitive
Basic language is dulled down to its simplest form.
It’s what children first learn to read — ‘The cat sat on the mat’ is a prime example.
It’s also the name given to a language programmers use to communicate with their computers. That alone should tell you it’s not fit for human consumption.
You can’t express yourself or write intelligently using basic language.
And you would never use it in your business communications.
Simple language is smart and sophisticated
Simple language sounds intelligent and professional, but is also easy to read and easy to understand.
That’s the difference.
Four good reasons to use simple language in your business communications:
- It delivers a clear, concise message your audience can read quickly, understand straight away and will only have to read once.
- It allows you to break down complex subjects, information and ideas and make them accessible to a wider audience.
- It enables to you to reach your maximum potential, by reaching and engaging the full extent of your market.
- It acknowledges the intellect and sophistication of your audience.
Would you like to simplify your business communications?
Writing simple copy that simplifies complex ideas and makes them easy to read is a skill. Not everyone has the skills to do it.
I’m an experienced copywriter with 20 years’ experience and a passion for clear, simple copy that converts.