Writing in Plain English makes your copy clear, accessible and easy to understand. The style also makes your copy quicker to read and digest.


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Writing in Plain English makes your copy clear, accessible and easy to understand. The style also makes your copy quicker to read and digest.
In this article I’ll show you how to write about more complex topics and issues in a way that the average person can understand them.
A good user experience benefits your customers and your profits, by making it easy for them to find what they’re looking for and take the necessary action.
The terms simple and basic are not interchangeable. In this article I’ll explain the difference and give you four reasons you should be keeping it simple.