Writing in Plain English makes your copy clear, accessible and easy to understand. The style also makes your copy quicker to read and digest.
Writing technical copy for a non-technical audience
In this article I’ll show you how to write about more complex topics and issues in a way that the average person can understand them.
10 Ways to improve your website’s user experience
A good user experience benefits your customers and your profits, by making it easy for them to find what they’re looking for and take the necessary action.
Simple vs. basic language: why you should know the difference
The terms simple and basic are not interchangeable. In this article I’ll explain the difference and give you four reasons you should be keeping it simple.
Writing in layman’s terms: Why simple is always more effective
How writing in simple terms makes your copy more accessible and more effective in opening your business to lucrative new markets.