Kingfisher

Background

Kingfisher Visitor Guides are high quality, hardcover guidebooks, which are placed in leading hotels across the UK and Ireland.

The guides cover more than 70 cities and regions. Each one is written by a copywriter who’s local to the area and can give an insider perspective on the best things to do and the best places to visit.

The books are updated annually and, in 2018, an online version of the Leicestershire Guide was added to the website.

The brief

I was originally approached to write the copy for the Leicestershire Guide in 2017.

The brief had a number of different categories including:

  • Arts and culture 
  • Eating out
  • History
  • Nightlife 
  • Shopping
  • Sport
  • Things to do

A guidebook that had been written for another region was provided as an example of the content and tone.

My approach

I researched the content for each category online, using official and credible sources, and visited several places in person where I felt it would be beneficial.

I tried to include as much of the county as possible to give a thorough and rounded perspective.

Writing the guide has given me a genuine appreciation for the county I live in and all it has to offer.