How to use this guide

This pick ‘n’ mix guide is packed with inspiration and ideas for your marketing efforts over the autumn period, from September to November 2021.

For each month, I’ve prepared an event calendar, which might inspire a post, promotion or tie-in. I’ve included links where possible, so you’ll find all the information you need, including themes and full event details.

Please double-check the 2021 dates and that the events are still going ahead before you invest time and money on marketing.

There are also three seasonal content themes for each month, which you should be able adapt for your brand and your audience.

Remember, your content should be about helping rather than selling, so make sure it’s customer focused with a clear What’s In It For Me (WIIFM).

This will be an evolving post that I plan to return to and update every year. For advance notification of updates, make sure you’re following me on LinkedIn or Facebook.

If you need more ideas, you’ll find plenty in my blog post:
101 Blog post ideas for your business.

Content ideas for September 2021

Autumn-landscape-panorama
Image by Robert_C at Pixabay

September 2021 event calendar

Month-long events

1st — World Alzheimer’s Month
1st — Blood Cancer Awareness Month (UK)
1st — Childhood Cancer Awareness Month
1st — Oddfellows Friendship Month (UK)
1st — Organic September (UK)
1st — Sourdough September (UK)
1st — Stand Up for Food Month (UK)
1st — Urology Awareness Month (UK)
1st — Vascular Disease Awareness Month (UK)
1st — Walk Together for Bowel Cancer Month (UK)
23rd — Seed Gathering Season (UK)

Week+ long events

1st — Lifelong Learning Week (UK), TBC
5th — Migraine Awareness Week (UK)
6th — Know Your Numbers Week, for blood pressure (UK)
6th — National Payroll Week (UK)
6th — Rheumatoid Arthritis Awareness Week (UK), TBC
12th — Balance Awareness Week (UK)
13th — Orchid Male Cancer Awareness Month (UK)
13th — National Coding Week (UK)
16th — European Mobility Week
18th — British Food Fortnight
19th — Mitochondrial Disease Awareness Week
20th — Fire Door Safety Week (UK)
20th — Organ Donation Week (UK)
20th — Recycle Week (UK)
20th — Organ Donation Week
20th — National Eye Health Week (UK)
20th — International Week of Happiness at Work
20th — World Reflexology Week
25th — Shetland Wool Week (UK) cancelled for 2021
27th — Bike to School Week (UK)
27th — Healthy Eating Week, with the British Nutrition Foundation (UK)

Days

4th — International Bacon Day
4th — International Vulture Awareness Day
5th — International Day of Charity
6th — National Read a Book Day (UK)
7th — World Salami Day
7th — Youth Mental Health Day (UK)
8th — International Literacy Day
10th — World Suicide Prevention Day (UK)
11th — National Eczema Week (UK), TBC
11th — Heritage Open Days (UK)
13th — International Chocolate Day
13th — Roald Dahl Day (UK)
13th — Jeans for Genes Day (UK)
13th — Pension Awareness Day (UK), TBC
13th — World Sepsis Day
15th — World Lymphoma Awareness Day
15th — International Dot Day
15th — International Day of Democracy
16th — International Day for the Preservation of the Ozone Layer
19th — International Talk Like a Pirate Day
20th — FSC Friday, for the Forest Stewardship Council (UK), TBC
20th — Raspberry Cavernoma Awareness Day (UK)
21st — International Day of Peace
21st — World Alzheimer’s Day
22nd — National Fitness Day (UK)
22nd — World Car Free Day
23rd — Seed Gathering Season (UK)
23rd — EveryWoman Day (UK), TBC
24th — World’s Biggest Coffee Morning (UK), TBC
25th — International Ataxia Awareness Day
26th — European Day of Languages
26th — World Contraception Day
27th — World Tourism Day
28th — World Rabies Day
29th — Thank You #HiddenHeroes Day (UK), TBC
29th — World Heart Day
29th — World School Milk Day
30th — National Sporting Heritage Day (UK)

September 2021 content ideas

1. Do something for charity

September 5th is the International Day of Charity. So why not do something to help your favourite charity and write a blog about it? Helping charities

  • Volunteer your staff or services to help with a charity project or event
  • Hold a fundraising event
  • Donate money to fund a project and write an article to show what your donation helped the charity to achieve
  • Give learning opportunities or apprenticeships to disadvantaged or underprivileged young people and document the process in a blog
  • Run a challenge or competition, charge people to enter and donate the profits to charity
  • Write a post to promote the charity you’re supporting, talk about the work they do and why it’s so important — tell your audience how they can help too.

2. Christmas countdown for marketing

In marketing circles, the start of autumn is the countdown to Christmas, so it’s a good time to start your Christmas preparation posts. Depending on your brand you may have one or several posts planned in the run up to Christmas.

  • Create a Christmas gift guide
  • Plan your Christmas special offers
  • Compile ideas and inspiration for Christmas: home decoration, recipes, time-saving, food preparation, party planning

3. Winter break ideas

As summer comes to an end, your audience will be thinking about their next break. If you can make it relevant to your brand, give them some inspiration.

  • City breaks: destination ideas, city guides, restaurant recommendations, most popular tourist attractions, best cultural experiences, hidden gems that are off the beaten track
  • Winter activity holidays: skiing, snowboarding, sledging, ice fishing, whale watching, trekking, snow mobiles
  • Themed breaks: Christmas markets, reindeer rides, northern lights, winter snow, winter sun
  • UK breaks: destination ideas, Christmas markets, winter customs and events.

Content ideas for October 2021

Row-of-pumpkin-lanterns
Image by PublicDomainPictures from Pixabay

October 2021 event calendar

Month-long events

1st — ADHD Awareness Month (UK)
1st — Black History Month (UK)
1st — Breast Cancer Awareness Month (UK)
1st — The Big Draw
1st — Charcot-Marie-Tooth Awareness Month
1st — National Cholesterol Month (UK)
1st — Go Sober for October (UK)
1st — Lupus Awareness Month (UK)
1st — Pituitary Awareness Month (UK)
1st — International School Library Month
1st — Stoptober, to quit smoking (UK)
1st — Unblocktober, to fight plastic entering our seas (UK)
1st — International Walk to School Month

Week-long events

4th — World Space Week
4th — Back Care Awareness Week (UK)
4th — Dyslexia Awareness Week (UK)
4th — National Pyjama Week, for the Children’s Trust (UK), TBC
5th — National Braille Week (UK), TBC
6th — Dyspraxia Awareness Week (UK), TBC
7th — National Curry Week, (UK), TBC
9th — Baby Loss Awareness Week (UK)
11th — National Adoption Week (UK), TBC
11th — National Work Life Week (UK)
13th — International Chocolate Week
14th — National Baking Week, for the Children’s Trust (UK)
18th — UK Coffee Week
23rd — International Brain Tumour Awareness Week, TBC

Days

1st — International Coffee Day
1st — World Smile Day
1st — International Day of Older Persons (UK)
1st — World Vegetarian Day
4th — World Animal Day
5th — World Teachers’ Day
6th — National Badger Day (UK)
7th — National Poetry Day (UK)
7th — World Habitat Day
8th — World Egg Day
8th — World Sight Day
9th — World Hospice and Palliative Care Day
9th — World Post Day
10th — Animal Road Accident Awareness Day (UK), TBC
10th — World Mental Health Day
10th — World Porridge Day
11th — International Coming Out Day
11th — International Day of the Girl Child
11th — World Perimenopause Day
13th — National No Bra Day (UK)
13th — International Sceptics’ Day
15th — Global Handwashing Day
15th — World Values Day
15th — Global Wave of Light, for baby loss
15th — Wear Red Day, against racism (UK)
16th — World Food Day
16th — Restart a Heart Day, TBC
17th — International Credit Union Day, TBC
17th — International Day for the Eradication of Poverty
18th — Anti-Slavery Day (UK)
18th — Epilepsy Action National Tea and Cake Break (UK), TBC
18th — World Menopause Day
19th — Family Learning Festival (UK), TBC
20th — World Osteoporosis Day
21st — Apple Day (UK)
21st — Conflict Resolution Day
21st — Reptile Awareness Day
22nd — Wear it Pink, for breast cancer (UK), TBC
23rd — SUDEP Action Day, for unexpected death in epilepsy, TBC
25th —World Pasta Day
31st — Halloween

October 2021 content ideas

1. Preparing for winter

It may only be October, but it’s a good time for your audience to plan ahead for the colder months and make sure they and their homes are prepared.

  • Winter home prep: insulation, boiler, heating system, radiators, fire/chimney, smoke detectors, draughts and air leaks, roofs, gutters, outside lighting etc
  • Winter garden prep: trimming and pruning, storing furniture and pots, shed/greenhouse maintenance, salts for paths and driveways, repair broken/dangerous steps and paving slabs
  • Winter vehicle prep: battery, tyres, anti-freeze levels, oil, screenwash, lights, kit to carry in case of emergency
  • Personal care for winter: medicine cupboard essentials, hair/skin care, foot care, joint care, colds and flu, keeping warm, staying active, healthy foods and drinks
  • Winter clothes: latest fashions, warmest outerwear, best non-slip footwear, skiwear, sunglasses.

2. Halloween

Halloween is known for wickedness and mischief, so it’s a good time to write about bad things. Here are some ideas:

  • Buyer beware: scams, swindles, hoaxes, rip-offs
  • Bad behaviour that loses customers, such as poor etiquette, spamming, aggressive selling and poor customer service
  • Shocking mistakes people are making that are preventing them from achieving their goals
  • How to recognise the signs of bad clients and troublesome customers
  • Scary statistics that show your audience why they should/shouldn’t be doing something in their business.

3. End of British Summertime

UK clocks go back one hour this month, giving people a whole extra hour of time. So you could talk about some of the things that can be achieved in an hour. There are lots of themes for this, depending on your brand, but here are some ideas:

  • Teach them how to make something
  • Show them how to make a plan or prepare something in advance
  • Host a one-hour course where they can learn something valuable
  • Host a practical class, in person or online
  • Help them write a blog post or schedule some social media posts
  • Encourage them to do something they might have been putting off
  • Take them through a how-to to demonstrate a new technique.

Content ideas for November 2021

Autumn-leaves-panorama
Image by geralt at Pixabay

November 2021 event calendar

Month-long events

1st — Lung Cancer Awareness Month (UK)
1st — Mouth Cancer Action Month (UK)
1st — Movember, for men’s health
1st — National Novel-Writing Month (UK)
1st — National Pancreatic Cancer Awareness Month (UK)
1st — Veg Pledge Month, for Cancer Research
1st — World Vegan Month

Week-long events

1st — National Pathology Week (UK), TBC
1st — Global Prebiotics Week
1st — International Stress Awareness Week
8th — Talk Money Week (UK), TBC
15th — Alcohol Awareness Week
15th — Anti-Bullying Week (UK), TBC
15th — Geography Awareness Week
15th — World Nursery Rhyme Week, TBC
15th — Road Safety Week (UK), TBC
15th — Book Week, Scotland
18th — Alcohol Awareness Week (UK), TBC

Days

1st — National Authors’ Day
1st — World Vegan Day
3rd — World Sandwich Day
3rd — National Stress Awareness Day (UK), TBC
4th — International Stout Day, TBC
5th — Bonfire Night
8th — World Radiography Day
13th — World Kindness Day
14th — World Diabetes Day
18th — Blue Wednesday (UK)
18th — World Pancreatic Cancer Day
19th — International Men’s Day
19th — World Toilet Day
20th — Universal Children’s Day
20th — World COPD Awareness Day, TBC
21st — World Television Day
25th — Carers’ Rights Day (UK), TBC
25th — White Ribbon Day, for violence against women (UK), TBC
26th — Black Friday
29th — Cancer Support Scotland Day, TBC
30th — St Andrew’s Day

November 2021 content ideas

1. Christmas countdown for customers

For many of your customers, the start of November starts the countdown to Christmas, so anything you can do to help will be appreciated.

  • Update customers on your festive season opening hours, delivery dates, last chance dates etc so they can make sure they’re prepared — you can follow this up with a series of reminder posts on social media
  • Create a Christmas checklist to help your customers with planning, workload, shopping etc.

2. Stress awareness week

November 1st marks the start of International Stress Awareness Week. This could be a great opportunity to help your customers by:

  • Showing them how what you offer can make their lives less stressful
  • Giving them hacks and tips to make their work/lives more manageable
  • Talking about healthy vs. unhealthy ways of dealing with stress
  • Write about the benefits of exercise and taking more time outside
  • Compile a list of helpful stress-management resources.

💡 REMEMBER, you can also visit the website to see what the 2021 theme is and write a post based around that.

3. Recycle an old blog

Articles that are more than three years’ old are often out of date and need a refresh, so why not recycle or repurpose an old blog and republish it?

Here are a few ideas on how to do it:

  • Update the article with the latest information and statistics
  • Expand the article with more information and add more value
  • Add new voices and industry insights
  • If it’s an image-based article, update the images to show the latest trends and styles
  • Rewrite it to show how things have changed since you published the original article.

Other posts in this series

Content ideas for winter covers the months from December to February

Content ideas for spring covers the months from March to May.

Content ideas for summer covers the months from June to August.

Want to add an event?

My aim is to build a comprehensive calendar of UK and international events. If there’s a great event that’s missing and you’d like me to consider including it, please get in touch with the details and official website.

Do you need quality content for your business blog?

I’m Jenny Lucas, a freelance content writer based in Leicester, UK.

If you like what you’ve read here, but don’t have the time, skills or inclination to do your own content marketing, I can help by writing it for you.

For more information, head to my content writing page, where you can find out more, or get in touch.